Just received an email from Inside Adsense (no feed in reader yet) detailing the new beta for adsense non-google referrals. I’ve posted upon this topic before and todays beta news ties in with that post neatly. Take a look at adsense referrals beta for the lowdown.
Unfortunately, us UK publishers aren’t being considered for this beta at the moment – only US publishers I’m afraid. It’ll be interesting to see what mix of industries and merchants become available over time.
Glancing at the FAQs I notice this point
You may not use search engine marketing to purchase traffic for the specific and sole purpose of generating conversions, unless you have the express permission of the advertiser.
Always got to watch and abide by the T&Cs of course.
It’ll be very interesting to watch this referral programme develop!