adwords doesnt help me to spend my money

I’ve had some recent success with a merchants programme in an area that was completely new to me. In fact I think I need to place a new project in the queue for the particular marketplace because I believe that there is strong demand with not-so strong competition.

I’d set up my PPC campaigns in yahoo and adwords and specified my adwords daily budget, just like I always do. The budget seemed fine to me when I specified it. However, because my ad was performing well my spend was high too – though not high enough to hit the daily budget in the early to middle stages of my efforts.

Here’s the issue; just before the programme was about to end I received an email from adwords telling me that my campaign had been hitting it’s daily budget for the last 15 days and that if I increase my budget to £nn/day then I’d receive a very sizeable percentage increase in clicks. I’d just not noticed that I was hitting budget on a daily basis. I’m trying not to think about how much I lost in untapped revenue.

In one way adwords has performed exactly as it should. It didn’t let me overspend – fine, that’s what the campaign budget is there for. But, I think adwords could be better at highlighting the fact that a campaign is hitting the maximum budget. A little, but well positioned, exclamation mark or similar would suffice – just something to make me revisit the campaign settings. That way I can decide if I want to give google adwords some more of my money (I’m sure they want it).

I’ll send a suggestion to the adwords team and in the meantime I’ll better monitor my max budgets.

adwords – PPC