I’ve just been doing a bit of keyword research, went to google search and just searched on buy
Try it and you’ll see that several of the big online merchants are targeting buy as either a phrase or an exact match. Okay there is some strong intent indicated there by the searcher – they want to buy something. But buy what? DVD’s, a wii console (you’ll be lucky), an orthopedic mattress? It’s such an unqualified search that I’d imagine that the conversion rates are really low.
Or am I wrong on this one… anyone gone down this route and had success?
And as a slight aside as I’ve mentioned mattresses. My amazon tracking IDs (a must use BTW) show me that a user did indeed buy the book I was targeting and then they also spent nearly £300 on a new mattress. Talk about impulse shopping!