Bran, bikes and bras

I don’t know why but I always find these sorts of statistics interesting….

Bran

Kellogs have 42% of the UK cereals market, ahead of Nestle on 17.5% and Weetabix on 13.8%.
They also occupy 7 of the top 10 positions for best selling cereals, but Weetabix is the number 1 best seller.

Bikes

In the UK, the high street chain Halfords sells 1 in 3 of all the bikes sold in the UK. I find this interesting in part because I’m an owner of 2 mountain bikes and I’d never dream of buying myself a new bike from them – I’d visit a specialist bike shop.

Bras

9 out of 10 pieces of red lingerie is bought by a man. However, 90% of these purchases are then returned by the women they were bought for.

So, as an affiliate, I wonder if I should sign up to Halfords and to some of the lingerie shops?

I’ve no idea how many bikes Halfords sell online, but unless the web prices are lower than the actual shops I guess that a lot of their customers visit the shops to buy a bike (but I’ll look in to it all the same).

I do want to do some affiliate work with the online lingerie shops…so it looks like I need to expect a high level of clawbacks for red lingerie sales.