Cheaper PPC In Yahoo!
January 13, 2007
In (perhaps) an attempt to win over some support from some not-so-happy adwords advertisers Yahoo Search Marketing UK (I still think of it as Overture – rebranding hasn’t worked on me yet!) has announced that the new minimum variable bid will halve to £0.05 from 19-Jan-07. The email I received goes on to state:
The Minimum Bid for each click vary by search term and starts from £0.05. Please note that as the minimum bid depends on the specific search term, certain keywords will have a variable minimum bid of £0.05 and others a variable minimum bid of £0.10.
I guess that could mean that popular search phrases will still cost a minimum of £0.10? Still, for those of us targetting a lot of long-tail phrases this could still result in a decent percentage saving on the month-end bill.
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