Not talking about ours here as we tend to work closely with amazon and we’ve only had a low number of sales with play.com.
One of my tips for anyone involved in search marketing is to read a newspaper, especially one that reports upon business news because you’ll often get really useful stats about businesses. Wouldn’t you like to know how major retailers that you are working with are performing?
For example, The Telegraph reports that play.com saw sales rise by 24% in the 4th quarter of 2007. It’s peak trading period was on 3rd December when play.com processed an average of 700 orders a minute, up from 422 orders a minute in 2006. The best selling DVD over Christmas was Pirates of the Caribbean 3 and Leona Lewis was the best selling CD. Russell Brand’s My Booky Wooky was the top selling book – this grates with me a little because it was one of my few poor performers last month.
Did you know that Play.com has a 5% share of the UK music market and a 7% share of the UK DVD market? Stuart Rowe, CEO, has indicated that play will start to offer digital downloads in the coming months too (which reminds me that I should either sell or do something with my parked DRMfree.co.uk).
So, congratulations to play.com and here’s wishing them and everyone else a successful 2008!