The announcement that Stelios is to receive a knighthood (congrats!) prompted me to take a look at his easy.com portal. It’s interesting to see the groups current list of activities and the brand manual makes for an interesting read. I wasn’t even aware of some of the activities the group now has interests in.
The recognition of the easy brand, primarily due to the success of easyJet (which I’ve used several times and has always been great) and the promotional activities of Stelios, clearly demonstrates the power of branding (as Mr Branson also well knows). Even when I see the colour elsewhere I call it easyJet orange – talk about brand recognition!
easyJet has obviously been a fantastic success and deservedly so. I wonder if the other companies in the group can ever match that success though?
As an affiliate marketeer, I’ve previously promoted easyMoney credit cards which converted quite well but weren’t the most popular of cards and I currently promote easyCinema DVD online rentals and there are a couple of other “easies” that are available to affiliates – but I really wish they’d offer an affiliate programme for easyJet !
So, if you’re reading Sir, how about it?