I read with much interest here and here that Google is testing out a CPA (cost-per-action) programme.
So What does This Mean?
Well, just like you do with merchants on any other affiliate network you only earn your commission when your visitor clicks-thru to the merchants site from your link and actually buys a product or signs up for a quote or whatever. Your user does nothing upon arriving at the merchants site…you don’t get earn anything.
So It’s Going To Be Just Another Affiliate Network?
Yes, it kind of looks like it doesn’t it? A rival for cj, tradedoubler, buy.at and the others. Though it’s still in test so who knows where it will finish. Of course though, any affiliate network needs to offer us affiliates quality merchants, offering products and services that people want to buy. I’m not sure if google will allow publishers to host both adsense ads and these new CPA ads on the same page…there will be a new content referral network to keep track of the CPA stuff.
The big question for me is this…what merchants will be available for promotion on this new network? I wouldn’t be surprised if the personal finance and insurance companies use it – so perhaps I could promote CPA ads for credit cards and car insurance, etc here and presumably get paid by google in the same way that they pay you for a firefox or adsense referral?
It’s certainly something to look forward to.
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