The Telegraph reported this week that Google is on track to overtake ITV as the UKs highest advertising earner in about 2 years time. I’d posted back in November that Google was expected to surpass channel 4 – it now has.
Googles filed accounts show it generated £10.6bn in total ad revenues last year with 60% of that generated from US sources. The UK was the second-biggest individual source of ad spending. While reports suggest that the figures indicate a rapid shift away from traditional forms of advertising to the internet it should not be forgotten that google is widely reported to be turning its attention to radio ads and newspaper ads too. I can only assume that if google provide the same quality of ad performance data for more traditional ad media, that too will be a raging success.