A BBC2 Makeover

I’ve posted about BBC ident revamps before and now (a little belatedly) I’ll mention the BBC2 revamp.

Another £700,000 of licence payers money has paid for 14 new idents, all featuring the number 2 in various settings. Filmed in locations like South Africa these latest idents (very short, channel related film clips between programmes) supposedly convey that the channel has become a window on the world. There’s a new logo too, in deep aqua and a more comtemporary font. I like this cappucciono image pictured here.

Read what the BBC press office has to say on the matter.

I thought the idents used in the 1990’s were quite good.

Television BBC 2