Adwords Exact Match: [buy]
November 22, 2007
I’ve just been doing a bit of keyword research, went to google search and just searched on buy
Try it and you’ll see that several of the big online merchants are targeting buy as either a phrase or an exact match. Okay there is some strong intent indicated there by the searcher - they want to buy something. But buy what? DVD’s, a wii console (you’ll be lucky), an orthopedic mattress? It’s such an unqualified search that I’d imagine that the conversion rates are really low.
Or am I wrong on this one… anyone gone down this route and had success?
And as a slight aside as I’ve mentioned mattresses. My amazon tracking IDs (a must use BTW) show me that a user did indeed buy the book I was targeting and then they also spent nearly £300 on a new mattress. Talk about impulse shopping!
Are you looking to publish a fully featured website that contains your static content, photos and video and an integral blog for your latest news? WordPress is an easy-to-use, powerful website publishing platform that allows you to do all of the above and much, much more! We can get you up-and-running with WordPress - for a lot less than you think! Find out more about our 
(1) Big brands will be more flexible with the terms on which they advertise because it builds their brand.
(2) Their agencies are happy to bid on a wider range of keywords, even if unlucky to generate a profit because (a) they get paid on a percentage ad spend basis and (b) quite often agency staff are not that good with PPC (compared to affiliates)
P.S. I love the design of your blog.
Hi Nadeem
Oh to have the ad budget to do that!
Glad you like the wordpress theme… it’s the Revolution theme (follow the link in the footer) that costs around £30 (but you can use more than once on your own sites).
I was after something that offered a seamless blog within a standard sort of site and it fitted the bill. Need to get around to getting a new logo and a favicon next!