Bread Brands

Read an interesting article in The Daily Telegraph this morning about the top grocery brands by sales in the UK.

I already knew that the list would include Kelloggs (1st), Walkers (4th) and Stella Artois (10th). Interestingly, just behind Coca-Cola in 8th place came Warburtons the bread company. The Bolton, Lancashire, based company has invested some £100m over the last couple of years to expand the company and appears to be enjoying some success as a result with sales of some £350m.

Apparently, branded bread sales grew by 9% last year with Warburtons sales increasing by 17% and Hovis by 14%. Branded bread sales have well and truely overtaken the supermarkets own-label bread even though the average price of branded loaves is about 85p compared with a much lower 38p for the own-label loaves. Consumers are going for quality it would seem.

What about Hovis? Well, they came in at 11th, one place behind Stella Artois.

Branding Grocery Bread