buy.at Affiliate Network Rebrands

Based up in Newcastle UK, buy.at is an affiliate network that we’ve worked with for a few years now. They’re a good network to deal with and are building a strong portfolio of merchants. Following on from last years financing deal and management beef-up they’ve now gone for a rebrand too. There’s a new logo and a new strapline of “more profitable growth, faster”. Here’s what they’ve got to say about the rebrand

buy.at has had the same logo since we started back in late 2002 and we felt it was time for an upgrade. The old tag was looking a little dated so we engaged an agency to give us a new brand identity.

With the recent upgrade to the look and feel of our interface we thought it was high time to give the outward face of buy.at some attention.

We still have the same vision and ethics as we always did but now we have a more up to date look to complement them.

You will notice we also have a new strapline “more profitable growth, faster”.

This strapline embodies our focus as an affiliate network in 2007 and conveys that we are committed to overdeliver to our clients and partners. The market is maturing fast and so are we, the re-brand captures this in the new logo and following strapline.

On first impression I’m not madly keen on the strapline as it doesn’t seem to flow to me. But then again they’ve probably spend a small fortune with some top-notch brand consultancy. I guess it invokes the commercial aspirations of merchant and affiliate alike. With ours, passionate about affiliate marketing, I just said it how it is. It took me 2 minutes to come up with that one.

Affiliate Marketing Branding