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Finance Affiliate Buys sport.co.uk For £135K

January 21, 2008

Media Corp announce today the purchase of premium, generic domain name, sport.co.uk for �135,000

What’s interesting is that Media Corp run, amongst other topics, affiliate sites promoting credit cards and HD TVs (using the premium Revolution Tech theme I see).

They obviously have develop and resell plans for their new purchase. Justin Drummond, Chief Executive of Media Corporation plc, commented:

The value of a top-tier domain name combined with a profitable advertising-driven business model was recently illustrated by the Group�s successful sale of Casino.co.uk for up to �3.625 million. We are aiming to replicate this success with Sport.co.uk as we continue to increase the scale and diversity of the Group�s Web Publishing business.

Along similar lines, another company I spotted before Christmas is AIM listed Hecta Media. This company intends to identify and purchase sites and domains and

..consolidate a number of such websites across a few content genres, with the purpose of creating advantages of scale in each vertical market.

I’m waiting for news on what they purchase - I’ll let you know.

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