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Loafing It

August 30, 2006

I’d been looking forward to the new series of Risking It All on Channel 4. If you’ve never seen the program before it’s about people setting up in business and the hour long show follows the start of their story. The presenter of the show is Martin Webb (who also writes a weekly column in The Telegraph) a very successful entrepeneur in his own right contributes by offering his own take on how to solve the problems that arise.

This weeks show was about two Sheffield men, a carpet fitter and a hair stylist, who were risking it all to set up their own hair dressing salon. They had come up with the name of Loaf for their salon. The show followed their story from the design of the salon, through to the salon opening, promotions and future plans. They were successful. So, well done to them.

They were congratulated on building a business and a brand that could eventually be worth a couple of million. I checked out their website here. It was only then that I realised that their online store sells hair straighteners including GHD and is therefore competing my own site that promotes ceramic straighteners too. Well, a bit of competition never hurt anyone did it?

I enjoyed this first show of the series - but I bet not all shows will end up with a success story.

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