Pink For A Boy?

Why is pink for girls? Well, google answers that here.

In recent years, it appears to me, that the colour pink has rapidly taken off as a brand phenomenon in its own right. Pink is now synonymous with breast cancer charities (along with the pink ribbon). Girls can now buy just about any item they want in pink, from a Motorola mobile to a pair of ghd straighteners (a brand I have commercial involvement with). Sometimes, a pink product is associated with a breast cancer charity and a percentage of the sale is donated to the specified charity (the aforementioned ghd’s being an example). Okay, so maybe there is an element of brand building by associating with a good cause, but research in to breast cancer (or any cancer) is only a good thing.

But what about boys? As far as I’m aware, an equivalent colour branding and associations with “male” charities don’t exist. Are there products for the male market for which a percentage of the sale proceeds goes to a testicular cancer research charity? Is it because testicular cancer does not have the media coverage? What colour would fit the bill anyway? Would it be blue?

Perhaps Lance Armstrong got the branding mix right for everyone? The colour yellow and the inspiring motto LIVESTRONG

Branding Pink Cancer