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sprechen ze deutch?

June 21, 2006

No?

Me neither. I can’t speak German and my French is very ropey too.

But an invite from a German merchant to join their programme on cj.com got me thinking about all the opportunities I’m missing because I can’t speak/write in the languages of central Europe. Okay, you could try a PPC ad campaign in English and hope that the target audience in France/Italy/etc can read English but I suspect the click-thru-ratio will suffer as a result. Nope, the way forward is to brush up on the target language or buy a multi-lingual friend a bottle of red or two.

And then I read about Big Macs and Costa Coffee (a UK chain) lattes being heavily promoted in China. Apparently, the wealthy residents of Shanghai prefer cappuccinos, frescatos and lattes!

So this made me wonder about what opportunities might exist for affiliate marketeers within China. The market is potentially huge of course. Anyone aware of any Chinese affiliate programmes?

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