This is not just a title

Just read this which I found quite interesting and it made me think just how much of an impact the recent “This is not just…..” campaigns from M&S (or is it Your M&S or My M&S ?) have had.

Now I must be an ad mans dream when it comes to remembering slogans (strap lines) because I seem to remember so many of them - though not always the product, so there’s a bit of mis-spent budget I suppose.

This site has some more classics, though the hall of fame doesn’t seem to have been updated for a year or two.

Just a couple of my favourites:

• “It does exactly what is says on the tin” …Ronseal
• “The future’s bright. The future’s Orange.” …..Orange