TradeDoubler Rebrand

January 30, 2007

Hot on the heels of the buy.at rebrand, James Little reports that now TradeDoubler have announced a rebrand too. This time, I like the new strap line of Market Like You Mean It - quite upbeat, positive with a lets-do attitude. Just occurred to me, I wonder if they took inspiration from The Killers track Smile Like You Mean It?

I also wonder if and when TradeDoubler are taken over (as has been widely reported), will another dollop of cash be spent again to integrate the network within it’s new corporate owners business?