TradeTracker Affiliate Network
October 9, 2007
I was contacted this afternoon by TradeTracker UK who were after a little mention (unpaid of course!). It’s a new affiliate network from their Dutch parent company who have ambitious plans for the UK and Europe generally.
I’ve just completed my online registration and somebody else is working this evening because I’ve just been accepted. Note that some on-page text is still in Dutch prior to logging in.
The user interface looks good with a quite informative affiliate overview - it’s a dashboard style and on first impression it appears to have the info you’re after.
Available merchants? Ah, well, there’s just one at the moment for the UK and it’s a custom adventure holiday company called shoestring.co.uk (aff link). A little searching leads me to Stephen Pratley, a fellow search marketer that I’ve spotted in the forums once or twice. Stephen appears to be behind the shoestring offering and blogs about it and tradetracker in this post. So if you’re active in the custom holidays arena (unlike us currently) then there’s another opportunity for you.
Tradetracker have a news section but unfortunately they don’t offer a blog yet. Isn’t this one area where affiliates do much better than the networks they partner with?
Best of luck to both shoestring and tradetracker and here’s hoping they bring on board some more new UK merchants.
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Hi John, thanks for the mention. I thought you might like a bit more background to the programme. Shoestring Travel have been a client of Tradetracker in the Netherlands for about 3 years. Their affiliate programme helped them grow to a size that ended up with them being taken over by Kuoni last year. They are now rolling out across other European countries at the same time as TradeTracker are doing the same. Until TradeTracker have an established UK office, we (Shine Marketing) are managing this programme for Shoestring.
If you’re into paid search this is a great programme. The merchant allows direct to merchant PPC, and there’s also a small ‘per-click’ payment so you can test a nice long tail of keywords with little or no risk. I’m also blogging a series of tutorials on how to build a good travel site using Affilistore if SEO is more your thing.
Forgive the plug, I hope this is something that might interest your readers?