We’re Influenced By New Media Brands

According to 3600 marketing professionals surveyed by brandchannel it was new media brands in 2006 that influenced the way we all live.

Top 5 global brands

1. Google
2. Apple
3. YouTube
4. Wikipedia
5. Starbucks

Top 5 European

1. Ikea
2. Skype
3. Nokia
4. Zara
5. Adidas

Now, I’m not sure I get this.

Does wikipedia really influence the way people live? Well, not me, that’s for sure (unless it’s subliminal). Google, yes, I get that. It does influence us all in ways of information access and retrieval on every topic imaginable.

Apple? Perhaps. They play their part in the promotion of a certain lifestyle. Starbucks has had an impact on the way we act out elements of our social lives. YouTube? Well it’s certainly influenced a huge proportion of the more youthful population.

I just don’t see that wikis have had influence over the way we live our lives. Do you? Maybe it is the case in the USA - or just the case amongst 3600 marketing profressionals perhaps?

Note that there are no British brands in the European list. Shame that really.

Branding