Who Is Ugly Betty?

Channel 4 is currently plugging something entitled Ugly Betty.

As soon as I saw the promo, the name Ugly Betty grabbed my attention - obviously what Channel 4 hoped to do of course. So I did a little research.

What Is An Ugly Betty?

Well I found this quote

The name Ugly Betty originates from the slang word “Betty” meaning “babe,” or a very good-looking woman associated with a particular group. ie: Skate Betties, women who skateboard and hang out with a skater crowd; Surf Betties, Ski Betties and, of course, Film Betties. Ugly Betty is a contradiction in terms, that nothing is completely ugly nor completely beautiful.

Now, from what I gather, Ugly Betty is a new show to be shown on Channel 4 that has been bought in from the States. As and when I find out more I’ll post again.

Branding Ugly Betty