Will google spill its beans?

Just read an interesting article over at timesonline about whether google will be more open about it’s search results algorithm.

I wonder, as more and more businesses come to rely on google search results for what is effectively free advertising, will google be successfully sued one day for dumping a particular company (or product/service) out of its search results?

My affiliate work takes me down two routes; (1) PPC and (2) organic search results. In the past I’ve enjoyed the very welcome benefits of being in the top 1 or 2 google postions for particular keyword phrases….it’s fantastic, loads of free, relevant traffic which in turn gives a boost to your earnings. And then, at some, unexpected point in time, bang! my site has completely disappeared - and a big percentage of my earnings disappear too. It’s not nice. Really not nice.

That’s why I prefer a mix of visitors from organic results and PPC. Sure, your costs are higher but providing your paid-for visitors are earning you a decent margin then you’re making money and you’re in far more control of your own destiny. PPC does allow for better business planning and forecasting.

No matter what any SEO company says - no one can guarantee you a top position in any of the search engines.

google - ppc