At home we’ve recently become acquainted with innocent fruit smoothie drinks…and jolly nice they are too! Us adults like them and the children like them too (most of the time).
I really think their branding works. The packaging design and colours are good. The logo stands out. The cheeky, jovial messages work well. The product is great and ties in well with the brand name. The smoothies are indeed innocent…just 100% pure fruit, absolutely nothing else and just slightly pasteurised. The drinks are pure fruit so they obviously contribute toward your recommended daily allowance (RDA) but they don’t contain any nasties like additives and preservaties that many healthy option foods do.
Their website continues with the same branding and strong company message. There’s product information, packaging recycling tips, a news section and much more. You can join their mailing list to be kept up-to-date with the brand and it’s products.
Finally, apparently the company has been awarded The Best Place to Work in the UK by The Guardian. Well done!