Google has announced that they are trialling a new free tool, currently called knol with the aim to
encourage people who know a particular subject to write an authoritative article about it.
It’s only open by invitation at the moment by the way.
To me, this smacks of an attempt to produce their own (adsensed of course) version of the all ranking wikipedia. Actually, there’ll be optional revenue sharing…
At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads.
So whilst I wait for it to open to the public at large I’m going to draft a few insightful articles on offset mortgages, unsecured personal loans and fully comp car insurance!
As articles can include links to additional information I wonder if nofollow will be used? You’ll recall of course that wikipedia introduced nofollow on their outbound links earlier this year, denying webmasters of some decent strength link juice.
I bet this vacuum reseller in The Netherlands has seen a surge in traffic over the last 24 hours!