Having been on holiday (and come back with a decent head cold!) it seems that my suspicions about the tweaks to the adwords quality score were right as google report.
Now that the dust has settled it would appear that I still have some work to do on some of my landing pages. Early indications suggest that brand new landing pages can immediately score as “Great” as I’ve achieved this on some new stuff I’ve been working on.
I’m paying a bit more on some of my bids but (so far) nothing to lose any sleep over.
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