Happened to spot a quote reported in The Telegraph from Simon Wolfson, Chief Exec of Next relating to online sales
…not only is the cost of attracting online customers rising, but converting online window shoppers into customers is increasingly difficult.
As I’m an active affiliate of Next that quote makes for interesting reading. I tend to focus on the Next Directory rather than online shopping and although I haven’t encountered a decrease in transactions (I don’t do that many anyway) I wonder if there’ll be a downturn in sign-ups? Presumably, as more and more households own a Directory the demand for new sign-ups via search marketing will decrease anyway?
I gather that a new lowercase “next” logo is on its way too, so I’ll blog about that when I catch sight of it.
Slight aside: Old Next directories (the slimmer, Christmas supplements work very well) make for sturdy laptop and mouse mat supports when you’re sat watching TV in the lounge.