I’m a brand new affiliate of Churchill Insurance and I’m only promoting their breakdown recovery product just at the moment. Well I received an email today from OMG that contained the first Churchill Affiliate News.
The newsletter, a smart HTML presentation, detailed:
- a current bonus promotion
- new banner creative news
- an affiliate competition
- basic SEO information provided by a company that Churchill use
- an invite to an affiliates day in London (bit far for us Northeners)
- commissions breakdown reminder
- a request for feedback
Well I have to say that it I was quite impressed. It’s great to see a big player in the personal insurance market taking the time to actually attempt to improve their relationship with their affiliates. Now the cynics amongst us might say that the SEO outfit produced the newsletter as a way of promoting themselves rather than the Churchill affiliate programme – well maybe, but I don’t think so.
So, top marks Churchill. I look forward to next months newsletter.