I received a letter in the post the other day from the marbles affiliate manager. This programme has been around for several years now and we’ve promoted it for several too. The manager in question decided to use traditional mail to get his news across rather than the more typical formats of email and network announcements. It was effective – I read it. Good effort.
The message? In an attempt to improve the conversion performance of the marbles credit card the balance transfer period is being increased to 12 months, starting early October. One of the suggested reasons for a dip in conversion performance is that the credit card market is getting tougher and consumers are “not jumping from one credit card to the next” as much as they used to. So called consumers are named card tarts and back in 2003 we named our first site after them.
Actually, in my opinion, the tart label is somewhat unfair. I do not personally see the economic sense in staying loyal to a personal finances company and one should shop around for the best deal in loans, credit cards, insurance etc. Finance companies adore loyal consumers for one main reason – because loyal consumers are very profitable. You should take note.