I’ve been reading various reports that appear to be contradictory.
One report commissioned by PayPal suggests that at the tender age of 42, Britons become technological dunces – I best make my fortunes bloody quick then! Allegedly, once the average Briton hits their early 40s, people increasingly turn to their children or younger relatives for help with video and dvd players, computers, MP3 players and mobiles. Not me …. though I confess I’m not big on mobiles, especially predictive texting.
Other reports suggest that it’s the silver surfers that are keeping online trading alive. This poorly named, aged 55+ proportion of the UK population are time rich, cash rich and looking to enjoy life. Apparently they spend more money online than other age groups.
But doesn’t this contradict the PayPal report? Silver surfers are more than old enough to be technophobes – so how are they managing to even get on the internet, never mind spend oodles of cash at a wide range of web sites?
Don’t you suspect that some of these surveys are just plain old statistical nonsense?