I’ve seen a quiet couple of days with regard to transaction volumes with amazon UK. I’m guessing that the postal strikes are putting potential purchasers off spending. The last sentence in the graphic informing that Super Saver Delivery orders will be delayed is the problem I think.
I tend to rely on customers bulking their order value up to £15 in order to get the free delivery – I can target lesser value products and expect a certain percentage of buyers to spend that bit extra to bump the order value to £15 (on say the 7% performance tier that’s £1.05 in commission). It’s a simple strategy that seems to work, especially if your target product is around the £11-£12 mark, presumably that’s why amazon have pitched it at this level. Even at higher basket values, supersaver delivery is another big plus with amazon.
So, with some media reports predicting the Post Office equivalent of the miners strike of the 80’s, maybe amazon UK associates will be seeing lower volumes of transactions for a while? Regardless of the issues, I can only see the strikes damaging the Post Office and further increasing the pressures on the business. With post over internet protocol (poip.co.uk is one of my domains by the way) services from the likes of viapost on their way things won’t be getting any easier for The Royal Mail (even though they are current partners) in the years ahead and making their customers look for alternatives now can only harm the business.