Keywords are everything when it comes to search engines. When a searcher is looking for something on the internet they’ll use a keyword or a keyword phrase to search out what they’re looking for. If you offer what the searcher is looking for then you want to rank highly for that search phrase. This is what search engine optimistion is all about.
So your keyword research is an important part of website development – and this is where upthejunction.com can help. Using keyword research tools, we’ll identify popular search terms where high rankings can be realistically achieved to bring quality, targeted traffic to your website. Not only are the obvious and important keyword phrases highlighted, but also the more obscure terms (the longtail as it’s called) that in actual fact can often equate to higher percentage of your overall site traffic.
Armed with your keyword research you can use the identified words and phrases you can then optimise your website content to rank better in the search engines. Additionally, these same keywords can form the basis of an online advertising campaign, more commonly known as pay-per-click (PPC).
You might be targetting particular keywords but do you know what your competitors doing? Are they also appearing in the search engines for the same keywords? Are they ranking for keywords that you should be? Are they taking potential business off you? Working with you we decide on the most appropriate plan of action in an attempt to position your site above the competition.
Get in touch today to get your keyword research on the go!