In a move that should spark some efforts within the UK affiliate marketing industry, Richard Bransons Virgin Megastores business has been sold to a management buyout and is to rename itself as Zavvi according to an ITN news report.
If you are looking to buy CDs, DVDs, games, etc then online retailers such as play.com offer stacks of products at competitive prices and free UK delivery.
As it’s a new brand name with no internet presence as such, I’d expect to see some pro-active affiliates building some landing pages around the brand name. We’re not really into this particular market ourselves at the moment so we’ll be leaving Zavvi to other affiliates who do operate in that marketplace.
As a high street business, music retailing is finding it tough going, with competition coming from both online downloads and from the mighty supermarkets. One of the biggest players in the market, hmv for instance has recently updated its image and managed to acquire the domain hmv.com as it attempts to regain market share.
Click here to visit Zavvi